Description
Make Profitable Marketing Decisions: Get Google Analytics for Your Website.
Better data means better decisions. In our experience, most Google Analytics Installations & implementations aren’t telling the full story about customer behavior or channel performance. For new users, we make sure that Google Analytics is properly installed and connected to your website.
- Who are your website visitors?
- Which sources drive the most visits and inquiries?
- Which products interest your visitors the most?
- Do visitors download your product catalogue at all?
- Are your ad campaigns generating leads and ROI?
If you cannot answer these questions, you’re probably making expensive marketing decisions without evidence. Digital analytics software such as Google Analytics gives you the evidence you need to decide with confidence. In order for Google Analytics reporting to work well for you, you should have skilled professionals configure it.
Mistakes Companies Make With Website Analytics
Not Having Website Analytics Installed
Our own research from 2015 showed that up to 46% of B2B companies don’t have website analytics installed on their website. Without real website analytics data, you don’t have the evidence for making profitable marketing decisions.
Working with Bad (or Even Default) Configuration
Even if you have website analytics installed, has anyone adapted it to the needs of your particular situation? Someone who knows what they’re doing must log into your website analytics account and configure it properly.
Nobody Is Looking at the Data Because It’s Complex
With website analytics properly configured, there will still be hundreds of reports to look at. Please don’t choose to completely ignore this extremely valuable data. Data makes you smart. Opinions and feelings make you bleed money.
Making Important Decisions Using Irrelevant Data
B2B companies don’t have the same needs as e.g. eCommerce companies. To make smart decisions fast, executives in B2B companies need to focus on a limited number of relevant metrics and leave the rest to digital marketing specialists.
To Avoid Mistakes, Get a Professional Service
We’ll Set Up Google Analytics.
Google Analytics is the most popular and the most powerful digital analytics application in the world. Your company is about to get it. It automatically records the data without you having to do anything.
We’ll Properly Configure the Application.
We’ll provide professional Google Analytics configuration, fitting the needs of B2B companies. You’ll be able to calculate how much money you make or lose from every single ad you ever pay for.
You Get Simple Executive Reports.
We can configure your account so that you get an automated email 1x month with easy-to-read reports about the performance of your website.
Dashboard With Simple, Relevant Data.
You get a visual Dashboard where you will see only the important data in one place, at a glance. We’ll configure your dashboard so that you are not overwhelmed with irrelevant numbers.
What Happens After You Order This Service?
Preparation
After we’ve received your payment, we’ll send you a short questionnaire with a few simple questions. For example, to be able to do our job well, we ask about your time zone or the list of people’s email addresses you want to grant access to your Google Analytics account. You simply email us your answers and we get to work.
Implementation
We begin working on your project. It usually takes us 1 to 3 business days to finish, depending on how many other implementations we’re currently working on.
Delivery
The result of our work is a professionally configured Google Analytics application, tailored to the needs of B2B companies. We’ll send you easy-to-read instructions on how to log into your Google Analytics account and other tools you get with this service.
Tracking Code
The final step is to have several lines of code placed on your website.
We’ll email you a text file with this code. Everything you need to do is to forward our email to your web developers so that they can copy that code to your website. This will be trivially easy for them to do and they’ll have to do it only once.